Zoubin Ghahramani FRS (Persian: زوبین قهرمانی; born 8 February 1970) is a British-Iranian machine learning and AI researcher, Vice President of Research at Google DeepMind and Professor of Information Engineering at the University of Cambridge. He has been a Fellow of St John's College, Cambridge since 2009. He held appointments at University College London from 1998 to 2005 and was Associate Research Professor in the Machine Learning Department at Carnegie Mellon University from 2003 to 2012. He was the Chief Scientist of Uber from 2016 until 2020. He joined Google Brain in 2020 as Senior Research Director, becoming a VP of Research in 2021, and heading Google Brain until its merger with DeepMind to form Google DeepMind. He was a founding Cambridge Liaison Director of the Alan Turing Institute and also founding Deputy Director of the Leverhulme Centre for the Future of Intelligence. Ghahramani contributed to the Royal Society's Machine Learning Report in 2017 and led the UK's Future of Compute Review, in 2023. == Education == Ghahramani was educated at the American School of Madrid in Spain and the University of Pennsylvania where he was awarded a dual degree in Cognitive Science and Computer Science in 1990. He obtained his Ph.D. in Cognitive Neuroscience from the Department of Brain and Cognitive Sciences at the Massachusetts Institute of Technology, supervised by Michael I. Jordan and Tomaso Poggio. == Research and career == Following his Ph.D., Ghahramani moved to the University of Toronto in 1995 as a Postdoctoral Fellow in the Artificial Intelligence Lab, working with Geoffrey Hinton. From 1998 to 2005, he was a member of the faculty at the Gatsby Computational Neuroscience Unit, University College London. Ghahramani has made significant contributions in the areas of Bayesian machine learning (particularly variational methods for approximate Bayesian inference), as well as graphical models and computational neuroscience. His current research focuses on nonparametric Bayesian modelling and statistical machine learning. He has also worked on artificial intelligence, information retrieval, bioinformatics and statistics which provide the mathematical foundations for handling uncertainty, making decisions, and designing learning systems. He has published over 300 papers, receiving over 100,000 citations (an h-index of 132). He co-founded Geometric Intelligence in 2014, with Gary Marcus, Doug Bemis, and Ken Stanley, which was acquired by Uber in 2016. Afterwards, he transferred to Uber's AI Labs in 2016, and later became VP of AI and Chief Scientist at Uber. In 2020 he joined Google and became VP of Research and head of Google Brain in 2021 until its merger with DeepMind in April 2023. == Awards and honors == Ghahramani was elected Fellow of the Royal Society (FRS) in 2015. His certificate of election reads: Zoubin Ghahramani is a world leader in the field of machine learning, significantly advancing the state-of-the-art in algorithms that can learn from data. He is known in particular for fundamental contributions to probabilistic modeling and Bayesian nonparametric approaches to machine learning systems, and to the development of approximate variational inference algorithms for scalable learning. He is one of the pioneers of semi-supervised learning methods, active learning algorithms, and sparse Gaussian processes. His development of novel infinite dimensional nonparametric models, such as the infinite latent feature model, has been highly influential.He was awarded the Royal Society Milner Award in 2021 in recognition of 'his fundamental contributions to probabilistic machine learning'.
Radar geo-warping
Radar geo-warping is the adjustment of geo-referenced radar images and video data to be consistent with a geographical projection. This image warping avoids any restrictions when displaying it together with video from multiple radar sources or with other geographical data including scanned maps and satellite images which may be provided in a particular projection. There are many areas where geo warping has unique benefits: Single radar video signal displayed together with maps of different geographical projections. E.g. Mercator UTM stereographic Multiple radar video signals displayed simultaneously: Having the computing power to do so on one computer. Adapting the projection of all radar signals allowing the geographically correct display and accurate superimposition of those videos. Slant range correction: a modern 3D radar system can measure the height of a target and hence it is possible to correct the radar video by the real corrected range of the target. Slant Range Correction also allows to compensate the radar tower height e.g. for maritime surveillance radars. == Introduction == Radar video presents the echoes of electromagnetic waves a radar system has emitted and received as reflections afterwards. These echoes are typically presented on a computer screen with a color-coding scheme depicting the reflection strength. Two problems have to be solved during such a visualization process. The first problem arises from the fact that typically the radar antenna turns around its position and measures the reflection echo distances from its position in one direction. This effectively means that the radar video data are present in polar coordinates. In older systems the polar oriented picture has been displayed in so called plan position indicators (PPI). The PPI-scope uses a radial sweep pivoting about the center of the presentation. This results in a map-like picture of the area covered by the radar beam. A long-persistence screen is used so that the display remains visible until the sweep passes again. Bearing to the target is indicated by the target's angular position in relation to an imaginary line extending vertically from the sweep origin to the top of the scope. The top of the scope is either true north (when the indicator is operated in the true bearing mode) or ship's heading (when the indicator is operated in the relative bearing mode). For visualization on a modern computer screen the polar coordinates have to be converted into Cartesian coordinates. This process called radar scan conversion is presented with more detail in the next section. The second problem to solve arises from the fact that a radar system is placed in the real world and measures real world echo positions. These echoes have to be displayed together with other real world data like object positions, vector maps and satellite images in a consistent way. All this information refers to the curved earth surface but is displayed on a flat computer display. Building a link from real world earth positions to display pixels is commonly called geographical referencing or in short geo-referencing. Part of the geo-referencing process is to map the 3D earth surface onto a 2D display. This process of a geographical projection can be performed in many ways, but different data sources have their own 'natural' projection. E.g. Cartesian radar video data from a radar source on the earth surface are geo-referenced by a so-called radar projection. When using this radar projection the Cartesian radar video pixels can directly displayed on a computer screen (only being linearly transformed according to the current position on the screen and e.g. the current zoom level). A problem now arises if e.g. also a satellite map shall be shown together with the radar video data. The 'natural' geographical projection of a satellite image would be a satellite projection which depends on the satellite orbit, position and further parameters. Now either the satellite image has to be reprojected to a radar projection or the radar video has to use the satellite projection. This geographical re-projection is also called geographical warping or Geo Warping where each image pixel has to be transformed from one projection into another. This article describes in further detail the Geo Warping of radar video images in real time. It will also show that radar video Geo Warping is done most efficiently when it is integrated with the radar scan conversion process. == Radar-scan conversion == This section describes the principles of the radar-scan conversion (RSC) process. The radar supplies its measured data in polar coordinates (ρ,θ) directly from the rotating antenna. ρ defines the target/echo distance and θ the target angle in polar world coordinates. These data are measured, digitized and stored in a polar coordinate polar store or polar pixmap. The main RSC task is to convert these data to Cartesian (x, y) display coordinates, creating the necessary display pixels. The RSC process is influenced by the current zoom, shift and rotation settings defining which part of the 'world' shall be visible in the display image. As detailed later the RSC process also takes the currently used geographical projection into account when the radar video images are Geo Warped. The OpenGL RSC is implemented using a reverse scan conversion approach which calculates for every image pixel the most appropriate radar amplitude value in the polar store. This approach generates an optimal image without any artifacts known from forward spoke fill algorithms. By applying bi-linear filtering between adjacent pixels in the polar store during the conversion process the OpenGL RSC finally achieves a very high visual quality radar display image for every zoom level, creating smooth images of the radar echoes. == Radar projection == This section illustrates how radar video data are geo referenced and displayed on a computer screen. The radar sensor is positioned on the earth surface with a height h above the ground. It measures the direct distance d to the target (and not e.g. the distance the target is away from the radar if one would move on the earth surface). This distance is then used in the display plane after adjustment to the current display zoom level by the radar scan converter (RSC). Now it has to be clarified how the radar video data is geo referenced. This basically means, that if we want to display a geographical real world object (like e.g. a light house) which is at the same real world position as the radar target, that it also shall appear at the same position in the display plane. This is realized by calculating the distance from the radar sensor to the respective real world object and use that distance in the display plane. The position of the real world object is typically given in geographical coordinates (latitude, longitude and height above the earth surface). In other words, using a radar projection with geographical data is done by simulating a radar measurement process with the real world objects and use the resulting range and azimuth in the display plane. The second picture to the right shows an example radar projection with the center of projection (COP) at latitude 50.0° and longitude 0.0° which is also the radar position. The dashed lines are the equal-latitude and equal-longitude lines on top of the background map. The solid lines show equal-range and equal-azimuth with the respect to the radar position. It is a feature of the radar projection that equal-range lines are circles and equal-azimuth lines are straight lines. This is necessary to display radar video consistently with other map data when using a radar projection where the projection center has to be the radar position. == Geo Warping process == This section explains the actual geo warping or re-projection process when applied to radar video in real time. Assume we want to display radar video on top of a satellite image. As an example we use the CIB projection which is used to display satellite data in CIB (Controlled Image Base) format. The Figure Geo Warping Radar to CIB Projection shows dashed the maximal range circle for a range of 111 km or 60 miles using the radar projection. Such a range is typical for long range coastal surveillance radars. As stated in the last section this is a perfect circle also on the computer screen. The solid line ellipse shows the same range circle for the CIB projection. Typically the errors occurring without Geo Warping are smallest near the radar position if at least the projection center (COP) coincides with the radar position, as realized in our example. Otherwise the error distribution depends both on the used projection and also on the projection parameters. Thus, in our case the errors are most significant near the maximum radar range. The CIB projection error corrected in east–west direction at half the radar range is 2.6 km and is 5.3 km at the full radar range of 111 km. An error of 5.3 km is
Blocking of Twitter in Nigeria
Twitter was blocked in Nigeria from 5 June 2021 to 13 January 2022. The government imposed a ban on the social network after it deleted tweets made by, and temporarily suspended, the Nigerian president Muhammadu Buhari, warning the southeastern people of Nigeria, predominantly Igbo people, of a potential repeat of the 1967 Nigerian Civil War due to the ongoing insurgency in Southeastern Nigeria. The Nigerian government claimed that the deletion of the president's tweets factored into their decision, but it was ultimately based on "a litany of problems with the social media platform in Nigeria, where misinformation and fake news spread through it have had real world violent consequences", citing the persistent use of the platform for activities that are capable of undermining Nigeria's corporate existence. In January 2022, Nigeria lifted its blocking of Twitter after the platform agreed to establish a legal entity within the country sometime in the first quarter of 2022. == Background == On 1 June 2021, Nigerian President Muhammadu Buhari posted a tweet threatening a crackdown on regional separatists "in the language they understand". The next day, Twitter deleted the tweet, claiming it was in violation of Twitter rules, but gave no further details. Nigeria's Information Minister Lai Mohammed said that Twitter's actions were part of an unfair double standard, as Twitter had not banned incitement tweets from other groups. During the Nigerian Civil War a majority of deaths resulted from the blockade of Biafra which caused the deaths of millions of civilians from starvation, a fact that was not alluded to in the tweet. The Nigerian government has long held concerns over the use of Twitter in the country. The ongoing local End SARS protest began on Twitter and got amplified in 2020 when it had 48 million tweets in ten days. Buhari's government floated the idea of social media regulation on different occasions prior to banning Twitter. Attempts to pass an anti-social media bill in the past have failed majorly due to massive outcry on Twitter. Days before the ban, the country's minister of information called Twitter's activities in Nigeria suspicious, citing its influence on the End SARS protests. == Aftermath == Three days after Twitter was suspended, it was reported that the move had cost the country over 6 billion naira and would also contribute to the worsening unemployment in the country. ExpressVPN reported an over 200 percent increase in web traffic and searches for VPN spiked across the country. In response, Nigeria's Minister of Justice and Attorney General of the Federation Abubakar Malami at first openly threatened to prosecute citizens who bypass the ban using a VPN but then denied saying so after a screenshot of a Twitter deactivation notification he shared on Facebook showed a VPN logo. Nigeria's cultural minister Lai Mohammed stated the ban would be lifted once Twitter submitted to locally licensing, registration and conditions. "It will be licensed by the broadcasting commission, and must agree not to allow its platform to be used by those who are promoting activities that are inimical to the corporate existence of Nigeria." In late June 2021, Twitter announced it would enter talks with the Nigerian government over the platform's suspension. The talks began in July 2021. On 15 September 2021, Mohammed said the Nigerian government will lift the ban on Twitter in a "few days." The Minister said Twitter gave a progress report of their talks with them, adding that it has been productive and quite respectful. On 1 October 2021, President Muhammadu Buhari in his Independence Day broadcast said Twitter must meet the Nigerian government's five conditions before the suspension of the social media platform will be lifted. The conditions are: Respect for national security and cohesion; registration, physical presence and representation in Nigeria; fair taxation; dispute resolution; local content. == Reactions == The ban was condemned by Amnesty International, the British, Canadian and Swedish diplomatic missions to Nigeria, as well as the United States and the European Union in a joint statement. Two domestic organizations, the Socio-Economic Rights and Accountability Project (SERAP) and the Nigerian Bar Association, indicated intent to challenge the ban in court. Twitter itself called the ban "deeply concerning". Former U.S. President Donald Trump, who was permanently suspended from Twitter following the United States Capitol attack in January, praised the ban, stating "Congratulations to the country of Nigeria, who just banned Twitter because they banned their President", and also called on other countries to ban Twitter and Facebook due to "not allowing free and open speech." == Lifting of the ban == On 12 January 2022, the Nigerian Government lifted the ban after Twitter agreed to pay an "applicable tax" and establish "a legal entity in Nigeria during the first quarter of 2022".
Grid network
A grid network is a computer network consisting of a number of computer systems connected in a grid topology. In a regular grid topology, each node in the network is connected with two neighbors along one or more dimensions. If the network is one-dimensional, and the chain of nodes is connected to form a circular loop, the resulting topology is known as a ring. Network systems such as FDDI use two counter-rotating token-passing rings to achieve high reliability and performance. In general, when an n-dimensional grid network is connected circularly in more than one dimension, the resulting network topology is a torus, and the network is called "toroidal". When the number of nodes along each dimension of a toroidal network is 2, the resulting network is called a hypercube. A parallel computing cluster or multi-core processor is often connected in regular interconnection network such as a de Bruijn graph, a hypercube graph, a hypertree network, a fat tree network, a torus, or cube-connected cycles. A grid network is not the same as a grid computer or a computational grid, although the nodes in a grid network are usually computers, and grid computing requires some kind of computer network or "universal coding" to interconnect the computers.
Greedy embedding
In distributed computing and geometric graph theory, greedy embedding is a process of assigning coordinates to the nodes of a telecommunications network in order to allow greedy geographic routing to be used to route messages within the network. Although greedy embedding has been proposed for use in wireless sensor networks, in which the nodes already have positions in physical space, these existing positions may differ from the positions given to them by greedy embedding, which may in some cases be points in a virtual space of a higher dimension, or in a non-Euclidean geometry. In this sense, greedy embedding may be viewed as a form of graph drawing, in which an abstract graph (the communications network) is embedded into a geometric space. The idea of performing geographic routing using coordinates in a virtual space, instead of using physical coordinates, is due to Rao et al. Subsequent developments have shown that every network has a greedy embedding with succinct vertex coordinates in the hyperbolic plane, that certain graphs including the polyhedral graphs have greedy embeddings in the Euclidean plane, and that unit disk graphs have greedy embeddings in Euclidean spaces of moderate dimensions with low stretch factors. == Definitions == In greedy routing, a message from a source node s to a destination node t travels to its destination by a sequence of steps through intermediate nodes, each of which passes the message on to a neighboring node that is closer to t. If the message reaches an intermediate node x that does not have a neighbor closer to t, then it cannot make progress and the greedy routing process fails. A greedy embedding is an embedding of the given graph with the property that a failure of this type is impossible. Thus, it can be characterized as an embedding of the graph with the property that for every two nodes x and t, there exists a neighbor y of x such that d(x,t) > d(y,t), where d denotes the distance in the embedded space. == Graphs with no greedy embedding == Not every graph has a greedy embedding into the Euclidean plane; a simple counterexample is given by the star K1,6, a tree with one internal node and six leaves. Whenever this graph is embedded into the plane, some two of its leaves must form an angle of 60 degrees or less, from which it follows that at least one of these two leaves does not have a neighbor that is closer to the other leaf. In Euclidean spaces of higher dimensions, more graphs may have greedy embeddings; for instance, K1,6 has a greedy embedding into three-dimensional Euclidean space, in which the internal node of the star is at the origin and the leaves are a unit distance away along each coordinate axis. However, for every Euclidean space of fixed dimension, there are graphs that cannot be embedded greedily: whenever the number n is greater than the kissing number of the space, the graph K1,n has no greedy embedding. == Hyperbolic and succinct embeddings == Unlike the case for the Euclidean plane, every network has a greedy embedding into the hyperbolic plane. The original proof of this result, by Robert Kleinberg, required the node positions to be specified with high precision, but subsequently it was shown that, by using a heavy path decomposition of a spanning tree of the network, it is possible to represent each node succinctly, using only a logarithmic number of bits per point. In contrast, there exist graphs that have greedy embeddings in the Euclidean plane, but for which any such embedding requires a polynomial number of bits for the Cartesian coordinates of each point. == Special classes of graphs == === Trees === The class of trees that admit greedy embeddings into the Euclidean plane has been completely characterized, and a greedy embedding of a tree can be found in linear time when it exists. For more general graphs, some greedy embedding algorithms such as the one by Kleinberg start by finding a spanning tree of the given graph, and then construct a greedy embedding of the spanning tree. The result is necessarily also a greedy embedding of the whole graph. However, there exist graphs that have a greedy embedding in the Euclidean plane but for which no spanning tree has a greedy embedding. === Planar graphs === Papadimitriou & Ratajczak (2005) conjectured that every polyhedral graph (a 3-vertex-connected planar graph, or equivalently by Steinitz's theorem the graph of a convex polyhedron) has a greedy embedding into the Euclidean plane. By exploiting the properties of cactus graphs, Leighton & Moitra (2010) proved the conjecture; the greedy embeddings of these graphs can be defined succinctly, with logarithmically many bits per coordinate. However, the greedy embeddings constructed according to this proof are not necessarily planar embeddings, as they may include crossings between pairs of edges. For maximal planar graphs, in which every face is a triangle, a greedy planar embedding can be found by applying the Knaster–Kuratowski–Mazurkiewicz lemma to a weighted version of a straight-line embedding algorithm of Schnyder. The strong Papadimitriou–Ratajczak conjecture, that every polyhedral graph has a planar greedy embedding in which all faces are convex, remains unproven. === Unit disk graphs === The wireless sensor networks that are the target of greedy embedding algorithms are frequently modeled as unit disk graphs, graphs in which each node is represented as a unit disk and each edge corresponds to a pair of disks with nonempty intersection. For this special class of graphs, it is possible to find succinct greedy embeddings into a Euclidean space of polylogarithmic dimension, with the additional property that distances in the graph are accurately approximated by distances in the embedding, so that the paths followed by greedy routing are short.
Convolutional layer
In artificial neural networks, a convolutional layer is a type of network layer that applies a convolution operation to the input. Convolutional layers are some of the primary building blocks of convolutional neural networks (CNNs), a class of neural network most commonly applied to images, video, audio, and other data that have the property of uniform translational symmetry. The convolution operation in a convolutional layer involves sliding a small window (called a kernel or filter) across the input data and computing the dot product between the values in the kernel and the input at each position. This process creates a feature map that represents detected features in the input. == Concepts == === Kernel === Kernels, also known as filters, are small matrices of weights that are learned during the training process. Each kernel is responsible for detecting a specific feature in the input data. The size of the kernel is a hyperparameter that affects the network's behavior. === Convolution === For a 2D input x {\displaystyle x} and a 2D kernel w {\displaystyle w} , the 2D convolution operation can be expressed as: y [ i , j ] = ∑ m = 0 k h − 1 ∑ n = 0 k w − 1 x [ i + m , j + n ] ⋅ w [ m , n ] {\displaystyle y[i,j]=\sum _{m=0}^{k_{h}-1}\sum _{n=0}^{k_{w}-1}x[i+m,j+n]\cdot w[m,n]} where k h {\displaystyle k_{h}} and k w {\displaystyle k_{w}} are the height and width of the kernel, respectively. This generalizes immediately to nD convolutions. Commonly used convolutions are 1D (for audio and text), 2D (for images), and 3D (for spatial objects, and videos). === Stride === Stride determines how the kernel moves across the input data. A stride of 1 means the kernel shifts by one pixel at a time, while a larger stride (e.g., 2 or 3) results in less overlap between convolutions and produces smaller output feature maps. === Padding === Padding involves adding extra pixels around the edges of the input data. It serves two main purposes: Preserving spatial dimensions: Without padding, each convolution reduces the size of the feature map. Handling border pixels: Padding ensures that border pixels are given equal importance in the convolution process. Common padding strategies include: No padding/valid padding. This strategy typically causes the output to shrink. Same padding: Any method that ensures the output size same as input size is a same padding strategy. Full padding: Any method that ensures each input entry is convolved over for the same number of times is a full padding strategy. Common padding algorithms include: Zero padding: Add zero entries to the borders of input. Mirror/reflect/symmetric padding: Reflect the input array on the border. Circular padding: Cycle the input array back to the opposite border, like a torus. The exact numbers used in convolutions is complicated, for which we refer to (Dumoulin and Visin, 2018) for details. == Variants == === Standard === The basic form of convolution as described above, where each kernel is applied to the entire input volume. === Depthwise separable === Depthwise separable convolution separates the standard convolution into two steps: depthwise convolution and pointwise convolution. The depthwise separable convolution decomposes a single standard convolution into two convolutions: a depthwise convolution that filters each input channel independently and a pointwise convolution ( 1 × 1 {\displaystyle 1\times 1} convolution) that combines the outputs of the depthwise convolution. This factorization significantly reduces computational cost. It was first developed by Laurent Sifre during an internship at Google Brain in 2013 as an architectural variation on AlexNet to improve convergence speed and model size. === Dilated === Dilated convolution, or atrous convolution, introduces gaps between kernel elements, allowing the network to capture a larger receptive field without increasing the kernel size. === Transposed === Transposed convolution, also known as deconvolution, fractionally strided convolution, and upsampling convolution, is a convolution where the output tensor is larger than its input tensor. It's often used in encoder-decoder architectures for upsampling. It's used in image generation, semantic segmentation, and super-resolution tasks. == History == The concept of convolution in neural networks was inspired by the visual cortex in biological brains. Early work by Hubel and Wiesel in the 1960s on the cat's visual system laid the groundwork for artificial convolution networks. An early convolution neural network was developed by Kunihiko Fukushima in 1969. It had mostly hand-designed kernels inspired by convolutions in mammalian vision. In 1979 he improved it to the Neocognitron, which learns all convolutional kernels by unsupervised learning (in his terminology, "self-organized by 'learning without a teacher'"). During the 1988 to 1998 period, a series of CNN were introduced by Yann LeCun et al., ending with LeNet-5 in 1998. It was an early influential CNN architecture for handwritten digit recognition, trained on the MNIST dataset, and was used in ATM. (Olshausen & Field, 1996) discovered that simple cells in the mammalian primary visual cortex implement localized, oriented, bandpass receptive fields, which could be recreated by fitting sparse linear codes for natural scenes. This was later found to also occur in the lowest-level kernels of trained CNNs. The field saw a resurgence in the 2010s with the development of deeper architectures and the availability of large datasets and powerful GPUs. AlexNet, developed by Alex Krizhevsky et al. in 2012, was a catalytic event in modern deep learning. In that year’s ImageNet competition, the AlexNet model achieved a 16% top-five error rate, significantly outperforming the next best entry, which had a 26% error rate. The network used eight trainable layers, approximately 650,000 neurons, and around 60 million parameters, highlighting the impact of deeper architectures and GPU acceleration on image recognition performance. From the 2013 ImageNet competition, most entries adopted deep convolutional neural networks, building on the success of AlexNet. Over the following years, performance steadily improved, with the top-five error rate falling from 16% in 2012 and 12% in 2013 to below 3% by 2017, as networks grew increasingly deep.
Web content development
Web content development is the process of researching, writing, gathering, organizing, and editing information for publication on websites. Website content may consist of prose, graphics, pictures, recordings, movies, or other digital assets that could be distributed by a hypertext transfer protocol server, and viewed by a web browser. == Web developers and content developers == When the World Wide Web began, web developers either developed online content themselves, or modified existing documents and coded them into hypertext markup language (HTML). In time, the field of website development came to encompass many technologies, so it became difficult for website developers to maintain so many different skills. Content developers are specialized website developers who have content generation skills such as graphic design, multimedia development, professional writing, and documentation. They can integrate content into new or existing websites without using information technology skills such as script language programming and database programming. Content developers or technical content developers can also be technical writers who produce technical documentation that helps people understand and use a product or service. This documentation includes online help, manuals, white papers, design specifications, developer guides, deployment guides, release notes, etc. == Search engine optimization == Content developers may also be search engine optimization specialists, or internet marketing professionals. High quality, unique content is what search engines are looking for. Content development specialists, therefore, have a very important role to play in the search engine optimization process. One issue currently plaguing the world of web content development is keyword-stuffed content which are prepared solely for the purpose of manipulating search engine rankings. The effect is that content is written to appeal to search engine (algorithms) rather than human readers. Search engine optimization specialists commonly submit content to article directories to build their website's authority on any given topic. Most article directories allow visitors to republish submitted content with the agreement that all links are maintained. This has become a method of search engine optimization for many websites today. If written according to SEO copywriting rules, the submitted content will bring benefits to the publisher (free SEO-friendly content for a webpage) as well as to the author (a hyperlink pointing to his/her website, placed on an SEO-friendly webpage). == New content types == Web content is no longer restricted to text. Search engines now index audio/visual media, including video, images, PDFs, and other elements of a web page. Website owners sometimes use content protection networks to scan for plagiarized content.